E G O S P E W

Offered in Evidence, the “Always-On Websites” site-down page:

(Unretouched screen capture, January 5, 2008.)

From yet another Reality-Based Training Session at The School of Hard Knocks, we may deduce that the following titles for your new Web Presence are all ill-advised:

• Always-On
• Never-Down
• Up An’At’Em
• Fool-Proof
• Error-Free
• Perfect-Genius
• Spotless-Syntax
• Faultless-n-Friendly
• Zero-Defect
• Immune-to-Laws-of-Nature
• Technical Difficulties Pshaw!

(Even if you are referring to your product, not your site.)